Before you hit post

Broetry is a real word.LinkedIn coined it.

Short sentences. One to a line. Stacked until it looks profound. It has a name, the name came from inside LinkedIn, and the format is almost always carrying a brag instead of a point. One question sorts it: what does a reader know afterwards that they did not before?

Paste a draftThe other two tools

You can recognise it with the words removed.

The shape, with the words removed

One question sorts it: what does a reader know afterwards that they did not before?

All three drafts are ours. The first two are rebuilt from the r/LinkedInLunatics posts the episode reads: the 72-hour boot camp (“the results were life-changing”, “I hit a new gear I never thought possible”) and the newborn post (“CEOs and CTOs, your code is your baby.”). Those quoted lines are theirs; the rest is ours.

Broetry gauge6 of 6 lines
Broetry. Short sentences, one to a line, stacked until it looks profound.
  1. I stayed up for 72 hours straight.BroetryFlex · hours straight
  2. Leadership boot camp.Broetry
  3. The results were life-changing.BroetryFlex · life-changing
  4. I hit a new gear I never thought possible.BroetryFlex · never thought possibleFlex · new gear
  5. 12-hour days don't feel hard anymore.BroetryFlex · long days
  6. No excuses.BroetryFlex · no excuses
  • Teaches: not yetYou can say the lesson, the post delivers it
  • For the reader: not yetWritten to them, the turn is earned
  • No flex: not yetNo broetry, hyperbole, hustle or humble brag
Fix this first

One sentence: what does a reader know afterwards that they did not know before? If it will not come, there is nothing in the post for them.

Teaches
  • Not yet: You can say what it teachesOne sentence: what does a reader know afterwards that they did not know before? If it will not come, there is nothing in the post for them.
  • Not yet: The post actually delivers itToo short to have taught anything yet.
For the reader
  • Not yet: Written to the reader, not about youIt never addresses the reader. Delivering value means talking to someone.
  • Done: The personal turn is earned
No flex
  • Not yet: No broetry6 of 6 lines are a single short sentence. That is the format, and it reads as AI — and usually as a brag.
  • Not yet: No hyperboleReads as exaggeration: life-changing, never thought possible and new gear.
  • Not yet: No all-nighter flexHustle culture: no excuses, hours straight and long days. Over 72 hours awake is when you are supposed to go to the ER, not post.
  • Done: Nothing here is a humble brag
The rewrite brief · copy it out
Who it is for: — name them, it changes every line —

After reading it they know: — if this will not come, there is nothing to post yet —

Cut:
- the one-sentence lines — write it as paragraphs
- “life-changing”
- “never thought possible”
- “new gear”
- “no excuses”
- “hours straight”
- “long days”

Rebuild it as:
- Address the reader directly — say what they should do.
- Put the takeaway in as an instruction: the mistake, the step, or what you would do differently.
- Open on the specific thing that happened, not the adjective for it.
- Include the number, the tool, or the detail that makes it checkable.
- Close on what someone should do differently because they read it.
Also from this episode

Two more.Same conversation.