The tools

Good advice is easy to nod at.Harder to actually do.

Every tool here is one episode’s framework with input fields attached — the same rules, the same tests, run live against whatever you type. Nothing leaves your browser.

Episode 05

Winning Writing, with Glenn Kramon

With Glenn Kramon, Stanford GSB

AI raised everybody's default, so the default is now the floor. What makes you one in a million is warmth and competence — and both of them fail the same way, by producing writing that would survive a find-and-replace of the recipient's name.

Everything from this one
Episode 01

LinkedIn Masterclass, part one

Cherie Brooke Luo & Jean Luo

The About section is the one place on your profile you fully control, and roughly half of every room has left it blank.

Open it
Fan club

They keep letting things slip.Were you listening?

Every episode page ends with a few questions about Cherie and Jean themselves — the tea farm, the succulents, the Airbnb at Cannes. Answer first, and the fact arrives afterwards. This is the running total across all 42 of them.

Checking your answers…